APPROACH
1. The brief »
2. The spark »
3. The plan »
4. The review
Does the plan fulfil the objectives? Have we considered all of the options? Have we optimised the value we can get from the media budget? Have we left no stone unturned?
Does the plan fulfil the objectives? Have we considered all of the options? Have we optimised the value we can get from the media budget? Have we left no stone unturned?