APPROACH
1. The brief »
2. The spark »
3. The plan
Insights, research and a thorough understanding of our client’s business are key to our planning process. Black Vanilla has a solution-neutral approach, whether for branding or direct response. We understand that no one knows media better than the media suppliers themselves, so we ensure we invite their input at an early stage. We evaluate all media touch-points in terms of coverage, time, place, mindset, environment, response, cost and efficiency. This results in bespoke, multi-discipline schedules that deliver results.