APPROACH
1. The brief »
2.The spark »
3. The plan »
4. The review »
5. The negotiation
We strive to build excellent long-term relationships with our media suppliers, but not at the expense of our clients’ budgets! We believe information is more effective than aggression, so we always enter a negotiation with a thorough understanding of the media marketplace and of our clients’ needs.
Black Vanilla buys large volumes of media, which means we can negotiate fantastic rates with media owners. If you are buying media direct with the supplier or an alternative agency, you may not be receiving the discounts we can source on your behalf!