APPROACH

1. The brief

The basis for an effective plan is an effective brief. At Black Vanilla, we have a “right first time” philosophy – a key part of which is ensuring we get an accurate brief with clear objectives. Once we have completed our clients brief, we constantly revisit it throughout the planning process, always keeping the objectives at the forefront of our minds. Email us at hello@black-vanilla.gg for a copy of our media briefing template.